Your music business runs on relationships.
Let systems handle the rest.
We build custom AI automation for record labels and artist managers. Eliminate the repetitive work. Stay focused on your artists.
Flagship product
Backline Agency Inbox Organizer
A web app for the people whose roster lives in their inbox. Connect your Gmail account and the app reads your incoming email, sorts each message into categories you define, applies matching Gmail labels, sends scheduled summary emails from your own Gmail address, and answers questions about your mail when you ask. We never store the contents of your email.
It's the first of our automation offerings. When your operation needs more, we build custom systems on top of it, from advance emails parsed straight into Master Tour to a full operations layer for your label. See what we build.
| From | Subject | Category |
|---|---|---|
| Venue production | Advance: The Basement East, Oct 18 | Advances |
| Booking agent | Hold request: Spring run, 6 dates | Booking |
| Distributor | Q3 royalty statement attached | Royalties |
| Publicist | Interview request for release week | Press |
| Merch vendor | Reorder confirmation #4471 | Unsure |
Checked every 15 minutes · Summary at 7:00 AM and 5:00 PM
Categories you define
Start from categories the app suggests after reading your inbox, then rename, merge, or add your own. Advances, booking, royalties, press: whatever your operation runs on.
Labels applied in Gmail
Every 15 minutes, new mail is sorted and labeled inside Gmail itself. Nothing is moved, deleted, forwarded, or replied to. Change a category in the dashboard and the label moves with it.
Summaries on your schedule
Summary routines send a digest from your own Gmail address at the hours and days you pick, with highlights for the categories that need a reply or a decision.
Private by design
The app keeps message ids, categories, and counts. Email bodies, subjects, and senders are never stored. Disconnect at any time and your Gmail and its labels stay as they are.
Access is by invitation. Tell us about your operation and we'll send an invite to the Gmail address you want organized.
Custom automation
Infrastructure for real label operations
The Inbox Organizer is where most clients start. Beyond it, every system is custom-built for your workflow. If it exists in the music business and it's automatable, it can be built.
The complete operational layer for your label: inbox triage, tour logistics, royalty tracking, publishing workflows, and cross-team communications unified and automated across your entire roster.
A custom chat interface trained on your operation: contacts, deal terms, royalty splits, booking holds, release schedules, rider details. Ask instead of hunting through emails and folders.
Incoming advance emails are automatically parsed for schedule, contacts, technical requirements, and logistics, then populated directly into Master Tour. No manual entry, no missed details.
If it exists in the music business and it's eating your team's time, it can probably be automated. Describe what's slowing you down and we'll tell you if it's buildable.
Nashville, TN — Harvey Street
Who builds this
An engineer who tours for a living
Jackson Reed is the guitarist for Harvey Street and a software engineer with experience at a large enterprise tech company.
Touring full-time while working full-time gave him a view that most people in either world never get. He watched the music industry up close and kept seeing the same thing: humans doing robot jobs. Advances retyped by hand. Royalty statements reconciled in spreadsheets. Emails sorted manually. Schedules built from scratch for every show.
The tech gap was obvious — and so was the reason nobody had closed it. Most engineers don't tour. Most touring musicians don't build software. Backline Agency exists because Jackson does both, and can see the problems clearly enough to actually solve them.
Let's talk about
your operation
Request an Inbox Organizer invite, ask about a custom build, or both. We reply from a human inbox.